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60% of customers report they may leave a brand after 1 negative interaction.​

The Distinctive Business Advantage: How Emotions Drive Brand Loyalty and Long-Term Growth​
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You’ll Discover in this Report:​

  • What is really driving customer purchase decisions today and is price still asimportant as you think?​

  • How much damage can one negative experience do to customer loyalty, trust andfuture revenue?​

  • What are high-performing companies doing differently with customer feedback, emotions and AI to outperform their competitors?​​​

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Research Overview
500 respondents | March 2026 | ±4% margin of error | 95% confidence

 

Authored by Stacy Sherman

Founder, Doing CX Right®  www.doingcxright.com

Research Conducted by Jason Ten-Pow

Founder, ONR EDGE www.onredge.com

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