The Crisis: Research Under Pressure

Market research should guide strategy, but today it faces a credibility crisis:

Executives are left making high-stakes decisions on shaky ground.

Mixed-mode research promised a solution by combining surveys, interviews, and panels. But complexity and cost limited adoption.

When Covid hit, most organizations abandoned mixed-mode for single surveys: faster, cheaper, and “good enough.”

But “good enough” is no longer enough.

Voice AI redefines research from the ground up, creating a fraud-resistant, insight-rich workflow.

How it Works:

With Voice AI, organizations gain:

Mixed-mode research promised a solution by combining surveys, interviews, and panels. But complexity and cost limited adoption.

When Covid hit, most organizations abandoned mixed-mode for single surveys: faster, cheaper, and “good enough.”

But “good enough” is no longer enough.

Voice AI redefines research from the ground up, creating a fraud-resistant, insight-rich workflow.

How it Works:

Conversational Data Capture – Participants respond naturally via phone, app, or device.

Fraud Filtering Built-In – Bots can’t converse. Low-effort respondents are flagged by tone, pauses, and inconsistencies.

Depth + Scale Together – Structured survey questions + open-ended dialogue = numbers + narratives in one flow.

Automated Analysis – Transcription, coding, and sentiment analysis in real time.

Integrated Streams – Clean datasets ready to plug into your CRM, BI, or analytics stack.

With Voice AI, organizations gain:

Cleaner Data: Fraud and junk responses automatically filtered.

Lower Costs: Replace multiple modes with one integrated workflow.

Faster Insights: From months to days.

Emotional Intelligence: Capture not just what people say, but how they feel.

Mixed-mode research promised a solution by combining surveys, interviews, and panels. But complexity and cost limited adoption. When Covid hit, most organizations abandoned mixed-mode for single surveys: faster, cheaper, and “good enough.” But “good enough” is no longer enough.

Voice AI redefines research from the ground up, creating a fraud-resistant, insight-rich workflow.

How it Works:

Conversational Data Capture – Participants respond naturally via phone, app, or device.

​

​Fraud Filtering Built-In – Bots can’t converse. Low-effort respondents are flagged by tone, pauses, and inconsistencies.

​

Depth + Scale Together – Structured survey questions + open-ended dialogue = numbers + narratives in one flow.

​

Automated Analysis – Transcription, coding, and sentiment analysis in real time.

Integrated Streams – Clean datasets ready to plug into your CRM, BI, or analytics stack.

With Voice AI, organizations gain:

Cleaner Data: Fraud and junk responses automatically filtered.

Lower Costs: Replace multiple modes with one integrated workflow.

Faster Insights: From months to days.

Emotional Intelligence: Capture not just what people say, but how they feel.

Mixed-mode research promised a solution by combining surveys, interviews, and panels. But complexity and cost limited adoption.

When Covid hit, most organizations abandoned mixed-mode for single surveys: faster, cheaper, and “good enough.”

But “good enough” is no longer enough.

Fraud Filtering Built-In – Bots can’t converse. Low-effort respondents are flagged by tone, pauses, and inconsistencies.