The Challenge with Traditional Research
-
Declining response rates and rising fraud
​
-
Privacy restrictions that limit data sharing
​
-
High costs and long timelines for surveys and focus groups
​
-
Biased or incomplete samples that miss key perspectives
How ONR EDGE Makes Synthetic Data Work for You
Protects Privacy Without Compromise
We generate datasets that mimic real-world patterns without exposing identities. ONR EDGE ensures compliance with GDPR, CCPA, HIPAA, and other regulations so your research is safe and scalable.
​
Reduces Cost and Time
Our platform allows you to create large volumes of high-quality synthetic data instantly—cutting recruitment, panels, and fieldwork costs while accelerating project timelines.
​
Improves Data Quality and Completeness
We help you fill demographic gaps, simulate rare scenarios, and balance samples for more representative insights that reflect the real market.
​
Scales Qualitative Depth
With ONR EDGE, you can capture authentic, conversational-style insights at scale—blending the depth of interviews with the statistical power of surveys.
Enables “What-If” Testing
Test product launches, pricing changes, or crisis scenarios before they happen. ONR EDGE gives you the foresight to reduce risk and make smarter strategic decisions.
​
Powers AI and Predictive Analytics
Feed your AI models with synthetic data at scale. Our expertise helps you train algorithms for stronger sentiment analysis, forecasting, and customer behavior prediction.
Real-World Impact
Synthetic data doesn’t replace traditional research—it enhances it. With ONR EDGE, clients achieve:
​
-
Faster studies at lower cost
​
-
More representative datasets with less bias
​
-
Deeper insights that connect numbers with human context
​
-
Actionable foresight that drives CX, product, and marketing strategies
Case Study Highlights
Global Retailer – Market Expansion
-
Challenge: Lack of reliable customer data in new regions
-
Solution: ONR EDGE generated synthetic datasets to simulate purchase behavior across underrepresented demographics
-
Impact: Identified three new high-potential customer segments and reduced time-to-market by 6 months
Healthcare Provider – Privacy-Protected Research
-
Challenge: Patient privacy regulations limited the ability to analyze treatment satisfaction
-
Solution: Synthetic patient datasets preserved accuracy without exposing personal identities
-
Impact: Enabled HIPAA-compliant large-scale research and improved care pathway design
Consumer Goods Brand – Faster Product Testing
-
Challenge: Focus groups were slow and costly for testing multiple product concepts
-
Solution: Synthetic customer response data simulated thousands of scenarios around packaging, pricing, and preferences
-
Impact: Reduced testing costs by 40% and identified the top-performing product concept faster
Telecom Company – Customer Journey Mapping
-
Challenge:Surveys showed broad satisfaction but missed emotional triggers during service journeys
-
Solution: Synthetic mixed-method datasets simulated emotional and behavioral signals at scale
-
Impact: Identified two critical friction points and improved retention by 12%
Your Competitive Advantage with ONR EDGE
Synthetic data is only as powerful as the partner guiding its use. ONR EDGE empowers you to deliver insights that are:
​
-
Safer – privacy-first and regulation-ready
-
Smarter – balanced, unbiased, and representative
-
Stronger – optimized for modern AI-driven research
​License ONR EDGE’s Synthetic Data solutions today and take your market research to the next level.
