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YOUR PARTNER IN UNCOVERING INTELLIGENCE

Hear Beyond Words. Unlock Deeper Insights with Voice AI. 

ONR EDGE’s Voice AI research blends survey speed with conversational depth, capturing not just what people say but how they say it.


Voice AI research is the next evolution of market insights. Unlike traditional surveys that focus on answers alone, Voice AI listens to tone, pace, hesitation, and emotion, revealing the signals that words alone cannot capture. With ONR EDGE, you get richer, more authentic data that improves decision-making, reduces bias, and delivers actionable insights in real time. 
 

Voice AI research with ONR EDGE offers: 

  • ​Complete insights by combining closed-ended (quantitative) and open-ended (qualitative) responses in one study 

 

  • Emotional intelligence through signals like tone, pauses, and hesitations that reveal true sentiment 

 

  • Fraud protection by flagging disengaged or inauthentic responses using speech analytics 

 

  • Inclusive participation since speaking is faster and more natural than typing, reducing fatigue and boosting engagement 

 

  • Faster time to insight with AI-driven transcription and analysis that cuts weeks of manual coding into hours 

Practical use cases include:

  • ​Product testing to understand emotional reactions to features, not just ratings  

 

  • Brand tracking to reveal how consumers feel about your brand in real time  

 

  • Customer journey mapping to detect highs and lows across experiences with richer context 

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  • Message testing to see if communication lands as intended or triggers confusion 

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  • Innovation research to uncover unmet needs through authentic, conversational feedback

ONR EDGE makes Voice AI research work seamlessly: 

  1. Engaging conversations designed as natural dialogues with both structured and open questions 
     

  2. Signal capture that records tone, inflection, hesitation, and pacing
     

  3. AI analysis to decode emotion, sentiment, and authenticity across each interaction 
     

  4. Validation and bias correction through proprietary frameworks that ensure data accuracy, fairness, and reliability 

Choosing the right Voice AI partner matters. While voice research is powerful, it also comes with challenges such as complexity, privacy, and representation. ONR EDGE is built to solve these head-on.

  • ​Purpose built for market research, not a generic AI tool  

 

  • Behavioral science combined with AI so emotional cues are interpreted in context

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  • Bias aware frameworks that reduce hidden bias and improve fairness in data

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  • Transparent data handling to ensure privacy and compliance with regulations

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  • Calibrated models that account for cultural and accent differences 

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  • End to end simplicity, making Voice AI research easy to adopt and trust 

Voice AI is redefining the future of market research. With ONR EDGE, you can move beyond surveys and focus groups to unlock true emotional intelligence at scale.

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